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Heineken Experience: the brewery on the Stadhouderskade

Heineken was brewed in this building on the edge of De Pijp for more than a century. The beer is made elsewhere now, but the brewery has become one of the most visited places in the city: part history, part show, with a glass at the end.

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Tickets
From €24.95
Open
Daily from 10:30
Closed
Open every day
Allow
1½ to 2 hours

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    What to see at the Heineken Experience

    1. The brewing hall

      The great copper kettles of the old brewery, kept in their hall.

    2. The stables

      The stables of the big dray horses that pulled the beer carts through the city.

    3. Brewing, step by step

      Barley, hops, water and yeast, and how they become lager, with the smells and the tastes along the way.

    4. The tasting

      Tastings along the way, and a drink at the bar at the end of the tour.

    5. The rooftop

      A bar on the roof of the brewery, with a view over De Pijp, for those whose ticket includes it.

    Tickets and tours for the Heineken Experience

    • Sold by GetYourGuide

      Amsterdam: Heineken Experience Ticket with optional Rooftop

      Entry to the Heineken Experience in the old brewery, with tastings, and the rooftop bar if you add it.

      Included

      • Entry to the Heineken Experience, with tastings
      • The rooftop bar, if you add it

      From

      €24.95

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    Visiting the Heineken Experience: hours and admission

    Opening hours

    Sunday to Thursday
    10:30 to 19:30, last entry 17:15
    Friday and Saturday
    10:30 to 21:00, last entry 18:45
    • On 24 December it is open from 10:30 to 16:00.
    • Visitors must be 18 or older, and may be asked to show an ID.

    Who gets in free

    • There are no free days, and under-eighteens are not admitted.

    Getting there

    Tram and metro
    Vijzelgracht metro (line 52), five minutes on foot. The Marie Heinekenplein tram stop is two minutes away.
    On foot
    Ten minutes from the Rijksmuseum, across the Singelgracht, or five from the Albert Cuyp market.
    By car
    Driving in the centre of Amsterdam is slow and parking is scarce and dear. Leave the car at a park-and-ride (P+R) on the edge of the city and come in by tram or metro.

    Address

    Heineken Experience
    Stadhouderskade 78
    1072 AE Amsterdam, Netherlands

    Entrances

    The entrance is on the Stadhouderskade, in the front of the old brewery, rebuilt in 2022 with a larger reception so that the queue no longer stands in the street.

    On the map

    Before you go

    • Visitors must be eighteen or older, and staff may ask to see an ID. Under-eighteens are not admitted.
    • Book a time slot ahead, especially for a weekend.
    • The Albert Cuyp street market is a few minutes' walk away in De Pijp.
    • Allow an hour and a half, and longer if you stay at the bar or go up to the roof.

    The first brewery, opened to visitors

    The brewery was built in 1867 as Heineken's first, and it was the company's main brewery until 1988, when brewing moved to a larger, modern plant outside the city.

    In 1991 it opened to the public as a visitor centre, and in 2001 it took the name Heineken Experience. It was remodelled in 2008, and again between 2021 and the end of 2022, when the front and the entrance were rebuilt.

    The tour takes you over four floors of the old brewery: the history of the family firm, the brewing process from barley to bottle, the stables, and rooms of interactive displays, before the tasting bar.

    Heineken Experience: common questions

    What are the opening hours of the Heineken Experience?
    Sunday to Thursday: 10:30 to 19:30, last entry 17:15. Friday and Saturday: 10:30 to 21:00, last entry 18:45. On 24 December it is open from 10:30 to 16:00. Visitors must be 18 or older, and may be asked to show an ID.
    Is the Heineken Experience ever free?
    There are no free days, and under-eighteens are not admitted.
    What does the ticket include?
    Entry to the Heineken Experience, with tastings. The rooftop bar, if you add it. It is sold by GetYourGuide.
    Is beer still brewed at the Heineken Experience?
    No. Heineken brewed here from 1867 until 1988, when it moved its brewing to a larger plant outside the city. The old brewery is now a visitor centre.
    Can children visit the Heineken Experience?
    No. Visitors must be eighteen or older, and may be asked for an ID.
    How long does the Heineken Experience take?
    About an hour and a half, with the tasting at the end.

    What visitors say about the Heineken Experience

    Rating from Google

    4.2

    15,152 ratings on Google

    Google's figures as read on 19 October 2026.

    Read every review on Google

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